American Graduate School of Business economics
 
photo_4_91023521eb4e84fcc6233f9a4003a799.jpg
One-year Executive Master of Science in Marketing

Program description

The Executive Master of Science in Marketing (EMSM) is a one-year intensive program that provides students with the necessary tools to pursue careers in senior-level marketing and sales management, international market consulting, brand and product management, and marketing communications within multinational enterprises, medium and small businesses, consulting firms, international and national non-profit organizations, and high-growth entrepreneurial ventures.

The EMSM at the American Graduate School of Business and Economics is an affiliated program of the Baruch College at the City University of New York. As such, it is accredited by AACSB and by the Middle States Commission on Higher Education. See more information on accreditations and affiliations.

Courses are taught by the faculty of CUNY's Baruch Collegewho travel to Paris for that purpose. The faculty at Baruch are known for blending advanced theories with practical business applications.

In the program, students gain the skills to develop new product strategy, pricing strategy, and advertising strategy as well as learn to enhance distribution, understand customer needs, and stay on the cutting edge of industry.

AGSBE's emphasis on group work and small class sizes. This enables students to work closely with faculty and peers who are rich in professional experience, and to form lifelong friendships and business relationships.

Organization

The EMSM is an intensive program delivered in a flexible format. The one-year EMSM program includes ten courses conducted as intensive modules taught on evenings and weekends in order to accomodate the constraints of working professionals. Each course consists of over 36 contact hours of face-to-face lectures.

One course is conducted every month (except August and September) over a ten-day period, according to the following schedule format.

Fri

Sat

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Sun

evening

day

day

revision

evening

day

day

3 hrs

7.5 hrs

7.5 hrs

3 hours

7.5 hrs

7.5 hrs

Curriculum

The program consists of three major course components: five core courses, four applied courses, and one capstone course (total 10 courses). The advanced courses build on the knowledge acquired in the first 5 courses. All courses are required.

Core Courses

  • Marketing Management

  • Marketing Research

  • Consumer Behavior

  • Advertising & Marketing Communications

  • International Business Analysis

Applied courses

  • Current Issues In Marketing

  • Interactive Internet Marketing

  • Marketing Channels

  • New Product Planning & Development

  • Direct Marketing: Strategies and Tactics

  • Media Planning and Analysis

Capstone

  • Marketing Strategy

 
Bookmark and Share

Contact Us

For any questions,
please email us at info@ags.edu
or use the form below.
We will respond within
the next 2 working days.

Send

Danny Nelson
Danny Nelson USA
EMSF, School of Business and Economics
Class of 2009

quote leftThe Baruch program at AGS gave me an edge by cultivating my knowledge in finance and crafting my way of thinking. The environment of the program mirrors my work environment: my co-workers come from all over the world, but the language of work is English. The key reasons, however, for my decision to study at this school were that I had access to some of the most brilliant professors in the world and the flexibility to work while studying.quote right

The EMSF and EMSM
of the Baruch College
conducted at AGS in Paris
are accredited in the U.S. by
A.A.C.S.B.
and by the
Middle States Commission
on Higher Education

as affiliated programs of the Baruch College at the City University of New York
©American Graduate School In Paris 2012 - All Rights Reserved. Etablissement Privé d'Enseignement Supérieur