One-year Executive Master of Science in Marketing

Program description

The Executive Master of Science in Marketing (EMSM) is a one-year intensive program that provides students with the necessary tools to pursue careers in senior-level marketing and sales management, international market consulting, brand and product management, and marketing communications within multinational enterprises, medium and small businesses, consulting firms, international and national non-profit organizations, and high-growth entrepreneurial ventures.

The program is affiliated with the Baruch College at the City University of New York. Students in the program get a degree accredited in the US by AACSB and by the Middle States Association of Colleges and Schools. Read more about the accreditations and affiliations.

Courses are taught by the faculty of CUNY's Baruch Collegewho travel to Paris for that purpose. The faculty at Baruch are known for blending advanced theories with practical business applications.

In the program, students gain the skills to develop new product strategy, pricing strategy, and advertising strategy as well as learn to enhance distribution, understand customer needs, and stay on the cutting edge of industry.

AGSBE's emphasis on group work and small class sizes. This enables students to work closely with faculty and peers who are rich in professional experience, and to form lifelong friendships and business relationships.

Organization

The EMSM is an intensive program delivered in a flexible format. The one-year EMSM program includes ten courses conducted as intensive modules taught on evenings and weekends in order to accomodate the constraints of working professionals. Each course consists of over 36 contact hours of face-to-face lectures.

One course is conducted every month (except August and September) over a ten-day period, according to the following schedule format.

Fri	Sat	Sun	Mon	Tue	Wed	Thu	Fri	Sat	Sun
evening	day	day	revision				evening	day	day
3 hrs	7.5 hrs	7.5 hrs	revision				3 hours	7.5 hrs	7.5 hrs

Curriculum

The program consists of three major course components: five core courses, four applied courses, and one capstone course (total 10 courses). The advanced courses build on the knowledge acquired in the first 5 courses. All courses are required.

Core Courses

Marketing Management
Marketing Research
Consumer Behavior
Advertising & Marketing Communications
International Business Analysis

Applied courses

Current Issues In Marketing
Interactive Internet Marketing
Marketing Channels
New Product Planning & Development
Direct Marketing: Strategies and Tactics
Media Planning and Analysis

Capstone

Marketing Strategy

Gwenn Carter JohnsonUSA
M.A., School of International Relations
Class of 2007

quote left The American Graduate School in Paris offered me an opportunity to learn in my native tongue and yet be surrounded by another culture and language. quote right

The Executive M.S. in Finance and M.S. in Marketing are fully accredited in the U.S.:
	by A.A.C.S.B.
	and by the Middle States Commission on Higher Education
	as affiliated programs of the Baruch College at the City University of New York