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One-year Executive Master of Science in Marketing

Program description

The Executive Master of Science in Marketing (EMSM) is a one-year intensive program that provides students with the necessary tools to pursue careers in senior-level marketing and sales management, international market consulting, brand and product management, and marketing communications within multinational enterprises, medium and small businesses, consulting firms, international and national non-profit organizations, and high-growth entrepreneurial ventures.

The program is affiliated with the Baruch College at the City University of New York. Students in the program get a degree accredited in the US by AACSB and by the Middle States Association of Colleges and Schools. Read more about the accreditations and affiliations.

Courses are taught by the faculty of CUNY's Baruch Collegewho travel to Paris for that purpose. The faculty at Baruch are known for blending advanced theories with practical business applications.

In the program, students gain the skills to develop new product strategy, pricing strategy, and advertising strategy as well as learn to enhance distribution, understand customer needs, and stay on the cutting edge of industry.

AGSBE's emphasis on group work and small class sizes. This enables students to work closely with faculty and peers who are rich in professional experience, and to form lifelong friendships and business relationships.

Organization

The EMSM is an intensive program delivered in a flexible format. The one-year EMSM program includes ten courses conducted as intensive modules taught on evenings and weekends in order to accomodate the constraints of working professionals. Each course consists of over 36 contact hours of face-to-face lectures.

One course is conducted every month (except August and September) over a ten-day period, according to the following schedule format.

Fri

Sat

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Sun

evening

day

day

revision

evening

day

day

3 hrs

7.5 hrs

7.5 hrs

3 hours

7.5 hrs

7.5 hrs

Curriculum

The program consists of three major course components: five core courses, four applied courses, and one capstone course (total 10 courses). The advanced courses build on the knowledge acquired in the first 5 courses. All courses are required.

Core Courses

  • Marketing Management

  • Marketing Research

  • Consumer Behavior

  • Advertising & Marketing Communications

  • International Business Analysis

Applied courses

  • Current Issues In Marketing

  • Interactive Internet Marketing

  • Marketing Channels

  • New Product Planning & Development

  • Direct Marketing: Strategies and Tactics

  • Media Planning and Analysis

Capstone

  • Marketing Strategy

 

Ruchi Anand India
Ph.D
Associate Professor
School of International Relations

quote leftThe 'AGS experience' is about travelling through various places, spaces, contexts, perspectives, theories, approaches and ideas, colored in different nationalities, accents, cultures and identities, all at one place. The AGS corridors may be short but they are wide if you let your minds roam free.quote right

The Executive M.S. in Finance and M.S. in Marketing are fully accredited in the U.S.:
by A.A.C.S.B.
and by the Middle States Commission on Higher Education
as affiliated programs of the Baruch College at the City University of New York
©American Graduate School In Paris 2010 - All Rights Reserved. Etablissement Privé d'Enseignement Supérieur